Montousse points to the generous proportions of the seat cushions, meant to put people in mind of leather wingback chairs at a private club, and to the elements of detailed craftsmanship such as the piping and French seams on the leather upholstery. Montousse says that the headlights and grille together are also a major element of the CX-9’s impactful design: “Our signature lighting merges the five-point grille and the LED lights together as one unified illumination, whereas when you look at some German marques, for example, the signature is concentrated only on the lights.”Īnd the warm, welcoming cabin of the CX-9 perfectly complements the exterior. The new car is also shorter than before, and with a cabin that tapers to the rear, CX-9 looks sporting and exciting. To preserve interior space, the wheelbase has been stretched by 2.2 inches, but front and rear overhangs have been significantly reduced, giving a more stable stance. That neatly explains CX-9’s powerful and elegantly poised looks-the A-pillars have been moved back about four inches to give an athletic stance with visual strength projected by that long hood. It’s much more than that-when you look at the CX-9’s very upright, confident grille, the long hood that suggests power, the short overhangs front and rear, and above all, the stance and proportions of the car, all of that says ‘premium.’” We didn’t want to deliver just a lot of bling-bling chrome trims. It is also the car that signals Mazda’s intention to offer its customers a more premium experience, now and in the future.Įthan Song, exterior design manager at Mazda North American Operations, explains: “Our main goal was to elevate the Mazda brand to the premium level. Montousse is talking about CX-9, Mazda’s beautiful flagship and a crossover SUV that brings with it an unprecedented level of technical and design sophistication. “And crucially, we wanted to move away from that typical boxy look that’s associated with seven-passenger vehicles.” “Our goal was clear from day one-we wanted to create a premium, sophisticated seven-passenger SUV with an emotional attraction, a car that would really inspire people when they looked at it,” explains Julien Montousse, design director at Mazda North American Operations.
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